Making a good impression in an interview can distinguish you from other candidates. An interview allows you to showcase your interpersonal and communication skills, assess company culture, meet leaders in the business, and establish whether the opportunity aligns with your expectations. The following six tips will set you up for success!

1. Do your research

Researching companies and positions has never been easier with technology at our fingertips. A typical opening question in an interview is "What do you know about us?", and it's critical that you answer that correctly to make a first-rate impression. Websites contain an overview of the company, mission statements, key staff, strategies, locations, service offerings and achievements. LinkedIn and Google Search will highlight news articles, industry information, competitors, and reviews.

2. Understand the role, be prepared to discuss your past positions and how your experience aligns

Save a copy of the adverts you apply to, as these often expire before the interview. Another classic interview question is, "Why did you apply for this position?". You'll need to demonstrate that you know what the role entails and describe how your existing experience relates. Take some time the night before to reflect on your past responsibilities. Think through daily, weekly, and monthly tasks, processes, software packages, reporting lines, projects, and significant achievements. You'll then be able to articulate your answer with confidence.

3. Be honest about your reasons for leaving and understand your priorities

People resign from positions for various reasons - culture, salary, progression, flexibility, downturn or simply a change of scene. Communicate your response positively with honesty and clarity. Demonstrate how the job on offer aligns with your requirements and ask relevant questions to ensure that you're making the right decision. Your new role should support your aspirations and goals.

4. Know your market worth

Discuss your salary expectations with your recruiter and conduct market research by visiting job boards to figure out if you’re pitching yourself at the appropriate level. Salaries can vary extensively over time and are influenced by a variety of factors including, skills shortages and the economy. You need to make sure your expectations are realistic and consistent. When discussing salary expectations in an interview be specific and don’t undercut yourself when you’re put under pressure. It’s much easier to reduce your expectations later in the process than increase them.

5. Dress appropriately for the role you’ve applied for

Your attire should demonstrate your professionalism and understanding of the environment you’re interviewing for. You can always ask your recruiter for advice as they’ll be able to provide insight into the company culture and dress code as they’ve probably met with key stakeholders already. If that’s not available to you, research the company online to see if you can ascertain the standards. Industry doesn’t necessarily reflect dress code, so if you’re uncertain – err on the side of caution and dress up not down.

6. End the interview on a positive note

It's difficult waiting for a response post-interview, so clarify when you're likely to hear back. Thank the interviewer for taking the time to meet with you, and make sure they know that you're excited by the opportunity!